Are you doing enough to keep your site
properly indexed with external search
engines? To prepare you for the next
level of optimization, review the
following checklist:
1. Are you creating Web pages with
content your target audience is
genuinely interested in reading?
2. Does your content contain highly
focused keyword phrases rather than
phrases that are too general and
competitive?
3. Are you optimizing your Web pages for
at least three to five keywords at a
time?
4. Are you using regionally specific
keywords, when applicable?
5. Are you using the most commonly used
variations of your keywords, based on
your keyword research?
6. Does each optimized page contain a
unique title?
7. Are you using multiple keywords in
your title tags when appropriate?
8. Are your most important keywords
appearing above the fold and throughout
each optimized page?
9. Are you using keywords in hypertext
links, whenever possible?
10. Does each optimized page have at
least one call to action?
11. Does each optimized page contain a
unique meta-tag description?
12. Do your meta-tag descriptions
contain both targeted keyword phrases
and a call to action?
13. Does each optimized page contain a
unique meta-tag keyword list?
14. Does each set of meta-tag keywords
contain words and phrases that you
actually use within the visible body
text?
15. Do you place common misspellings of
your keywords within your meta-tag
keywords?
16. Do your graphic images contain
descriptive keywords within the
alternative text attribute, when
appropriate?
17. Do you provide at least two means of
navigating your site: one for your
visitors, and one for search engines?
18. Does your site have a site map, to
assist both your visitors and the search
engine spiders?
19. If your site uses frames, is your
site navigable with and without the
framesets?
20. If you are using JavaScript on your
site, did you place the JavaScript in an
external .js file and place the Robots
Exclusion Protocol on that file?
21. If you are using Cascading Style
Sheets (CSS) on your site, did you place
the style sheets in an external.css
file?
22. Do you have any redirects on your
site? If so, have you placed the Robot
Exclusion Protocol on pages that use
redirects?
23. Are your optimized pages placed in
the root directory (along with your home
page) on your Web server?
24. Is your robots.txt file placed in
the root directory on your Web server?
Did you remember to transfer your
robots.txt file before you transferred
any other Web pages to your server?
25. Are you using subdomains instead of
subdirectories if you find that your
subdomains contain unique and
substantial content?
26. If you are submitting pages to non-U.S.
search engines, are you writing your
pages in the appropriate language?
27. If it is within your budget, did you
submit your optimized pages to
pay-for-inclusion programs?
28. If you use Pay-For-Placement
advertising, are your purchases based on
detailed keyword research and selection?
29. If you use Pay-For-Placement
advertising, do you carefully monitor
your bids to get the best search engine
visibility at the most reasonable cost?
30. Did you name your Web pages
something that your target audience can
remember and spell easily, using
keywords whenever possible?
31. Did you design or select a series of
landing pages for your Pay-For-Placement
advertising? If the landing pages do not
contain substantially unique content,
did you place the Robots Exclusion
Protocol on those pages?
32. Do the search engines and your site
visitors view the same page? (The only
exception to this rule is sites that
participate in XML-feed programs).
33. Do you submit the maximum allowable
number of pages per day for each of the
major search engines?
34. Do you avoid submitting the same
pages twice within a 24-hour period?
35. Do you resubmit to a search engine
only if a page has dropped from the
index or if a page's content has changed
significantly?
77% of internet users employ search
engines first to find a new web site
80% of internet users don't go beyond
the first three pages of search engine
results |
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Online web submission
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1 |
advertising metrics
click-through, click-through
rate (CTR), conversion rate,
cost-per-click (CPC),
cost-per-action (CPA), CPM,
customer acquisition costs, hit,
hybrid model, impressions, page
view, pay per click (PPC), pay
per lead (PPL), pay per sale
(PPS), site stickiness, surround
session, unique visitors, Web
site traffic |
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2 |
advertising specifications
banner ad, beyond the banner,
button ad, HTML banner,
interstitials, pop-up ad,
pop-under ad, rectangle ad, rich
media, skyscraper ad, text ad,
vertical banner |
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3 |
affiliate marketing
affiliate, affiliate directory,
affiliate forum, affiliate
fraud, affiliate marketing,
affiliate merchant, affiliate
network, affiliate software,
exclusivity, payment threshold,
return days, super affiliate,
two-tier affiliate program |
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4 |
business and ebusiness
application service provider,
B2C, B2B, disintermediation,
guerilla marketing, free,
first-mover advantage,
interactive agency, marketing,
marketing plan, network effect |
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5 |
community and etiquette
blog, forum, moderator,
netiquette |
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6 |
controversial marketing
ad blocking, banner blindness,
buzzword, cookie, email spam,
FFA, incentivized traffic,
mousetrapping, opt-out,
pagejacking, spam, search engine
spam, trick banner |
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7 |
domain names
domain name, long domain name,
whois |
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8 |
email marketing
email, email marketing, ezine,
ezine directory, HTML email,
opt-in email, pass-along rate,
permission marketing, sig file,
viral marketing |
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9 |
free web site promotion
barter, banner exchange, button
exchange, text link exchange,
Web ring, Web site award |
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10 |
linking strategy
deep linking, inbound link, link
checker, outbound link,
reciprocal links |
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11 |
online advertising
advertising network, caching,
frequency cap, house ads,
keyword marketing, rate card,
rep firm, run-of-site (ROS),
run-of-network (RON), self-serve
advertising, sponsorship,
underdelivery |
|
12 |
search engine optimization
description tag, doorway page,
doorway domain, invisible Web,
keyword, keyword density,
keyword research, keywords tag,
link popularity, link text, log
file, manual submission, meta
tag generator, meta tags, pay
per click search engine, search
engine optimization, search
engine submission, search spy,
title tag, top 10, URL,
volunteer directory |
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13 |
search engines and
directories
search engine, metasearch
engine, portal, Web directory |
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14 |
web design and marketing
above the fold, ad space, ALT
tag, animated GIF, bookmark,
cascading style sheets (CSS),
favicon, Flash, frames, home
page, JavaScript, linkrot,
navigation, shopping cart, site
search, splash page, Web
browser, Web design, Web site
usability |
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15 |
Columbia SC
We help International clients
North, South, East or West,
designed to cater to cities like
Lexington, Irmo, Orangeburg,
Camden, Summit, and surrounding
areas. Also Fond du lac aka
Fonddulac, WI South Carolina
Southcarolina, Bend, Indiana
Oshkosh Rosendale, Brandon WI &
more |
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16 |
Link Popularity
Web site usability |
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17 |
Guerilla Marketing
Web site usability |
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18 |
email marketing
Web site usability |
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19 |
Banner Ads
Web site usability |
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20 |
web design and Internet
marketing
Web site usability |
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