SSL
What is SSL? Secure Sockets Layer, SSL,
is the standard security technology for
creating an encrypted link between a web
server and a browser. This link ensures
that all data passed between the web
server and browser remain private and
integral. SSL is an industry standard
and is used by millions of websites in
the protection of their online
transactions with their customers. In
order to be able to generate an SSL
link, a web server requires an SSL
Certificate.
When you choose to activate SSL on your
web server you will be prompted to
complete a number of questions about the
identity of your website (e.g. your
website's URL) and your company (e.g.
your company's name and location). Your
web server then creates two
cryptographic keys - a Private Key and a
Public Key. Your Private Key is so
called for a reason - it must remain
private and secure. The Public Key does
not need to be secret and is placed into
a Certificate Signing Request (CSR) - a
data file also containing your details.
You should then submit the CSR. During
the SSL Certificate application process,
the Certification Authority will
validate your details and issue an SSL
Certificate containing your details and
allowing you to use SSL.
Your web server will match your issued
SSL Certificate to your Private Key.
Your web server will then be able to
establish an encrypted link between the
website and your customer's web browser.
Displaying the SSL Secure Padlock The
complexities of the SSL protocol remain
invisible to your customers. Instead
their browsers provide them with a key
indicator to let them know they are
currently protected by an SSL encrypted
session - the Padlock:
As seen by users of Internet Explorer
Clicking on the Padlock displays your
SSL Certificate and your details:
All SSL Certificates are issued to
either companies or legally accountable
individuals. Typically an SSL
Certificate will contain your domain
name, your company name, your address,
your city, your state and your country.
It will also contain the expiry date of
the Certificate and details of the
Certification Authority responsible for
the issuance of the Certificate.
When a browser connects to a secure site
it will retrieve the site's SSL
Certificate and check that it has not
expired, it has been issued by a
Certification Authority the browser
trusts, and that it is being used by the
website for which it has been issued. If
it fails on any one of these checks the
browser will display a warning to the
end user.
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1 |
advertising metrics
click-through, click-through
rate (CTR), conversion rate,
cost-per-click (CPC),
cost-per-action (CPA), CPM,
customer acquisition costs, hit,
hybrid model, impressions, page
view, pay per click (PPC), pay
per lead (PPL), pay per sale
(PPS), site stickiness, surround
session, unique visitors, Web
site traffic |
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2 |
advertising specifications
banner ad, beyond the banner,
button ad, HTML banner,
interstitials, pop-up ad,
pop-under ad, rectangle ad, rich
media, skyscraper ad, text ad,
vertical banner |
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3 |
affiliate marketing
affiliate, affiliate directory,
affiliate forum, affiliate
fraud, affiliate marketing,
affiliate merchant, affiliate
network, affiliate software,
exclusivity, payment threshold,
return days, super affiliate,
two-tier affiliate program |
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4 |
business and ebusiness
application service provider,
B2C, B2B, disintermediation,
guerilla marketing, free,
first-mover advantage,
interactive agency, marketing,
marketing plan, network effect |
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5 |
community and etiquette
blog, forum, moderator,
netiquette |
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6 |
controversial marketing
ad blocking, banner blindness,
buzzword, cookie, email spam,
FFA, incentivized traffic,
mousetrapping, opt-out,
pagejacking, spam, search engine
spam, trick banner |
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7 |
domain names
domain name, long domain name,
whois |
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8 |
email marketing
email, email marketing, ezine,
ezine directory, HTML email,
opt-in email, pass-along rate,
permission marketing, sig file,
viral marketing |
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9 |
free web site promotion
barter, banner exchange, button
exchange, text link exchange,
Web ring, Web site award |
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10 |
linking strategy
deep linking, inbound link, link
checker, outbound link,
reciprocal links |
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11 |
online advertising
advertising network, caching,
frequency cap, house ads,
keyword marketing, rate card,
rep firm, run-of-site (ROS),
run-of-network (RON), self-serve
advertising, sponsorship,
underdelivery |
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12 |
search engine optimization
description tag, doorway page,
doorway domain, invisible Web,
keyword, keyword density,
keyword research, keywords tag,
link popularity, link text, log
file, manual submission, meta
tag generator, meta tags, pay
per click search engine, search
engine optimization, search
engine submission, search spy,
title tag, top 10, URL,
volunteer directory |
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13 |
search engines and
directories
search engine, metasearch
engine, portal, Web directory |
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14 |
web design and marketing
above the fold, ad space, ALT
tag, animated GIF, bookmark,
cascading style sheets (CSS),
favicon, Flash, frames, home
page, JavaScript, linkrot,
navigation, shopping cart, site
search, splash page, Web
browser, Web design, Web site
usability |
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15 |
Columbia SC
We help International clients
North, South, East or West,
designed to cater to cities like
Lexington, Irmo, Orangeburg,
Camden, Summit, and surrounding
areas. Also Fond du lac aka
Fonddulac, WI South Carolina
Southcarolina, Bend, Indiana
Oshkosh Rosendale, Brandon WI &
more |
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16 |
Link Popularity
Web site usability |
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17 |
Guerilla Marketing
Web site usability |
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18 |
email marketing
Web site usability |
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19 |
Banner Ads
Web site usability |
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20 |
web design and Internet
marketing
Web site usability |
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