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Past Trends |
"Listing
Links"
I have seen
so many people
list websites
and links
without a
description on
either side of
the link,
unfortunately
for some this
trend no longer
works, in fact
many search
engines
disregard and
look down at
sites who have
pages listing
simple links
made popular
through text
exchange.
Optimizing
Text
Hyperlinks
Did
you
know
that
text
based
hyperlinks
can
help
improve
your
listing
in
the
search
engines?
The
search
engines
basically
figure
that
if
you
are
linking
to
something
from
your
page
whatever
it
is
you
are
linking
to
is
likely
to
be
closely
related
to
the
content
of
your
page.
For
that
reason
some
of
the
engines
actually
look
for
keywords
in
the
hyperlinks
and
any
text
immediately
surrounding
the
hyperlinks.
What
this
means
to
you
is
that
if
you
can
you
should
include
your
most
important
keyword
phrases
in
the
link
itself
and
possibly
the
surrounding
text.
What
it
looks
like:
A
text
based
hyperlink
is a
standard
HTML
hyperlink
like
this
one
(the
example
link
does
not
go
anywhere).
Tag
tips:
-
Try to include your most important keyword phrases within the hyperlink itself.
-
Try to include your most important keyword phrases in the text that immediately preceeds, or follows the the hyperlink.
-
Be careful not to keyword stuff! Make sure your links and surrounding text are still readable and make sense after you include a keyword phrase or two.
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"Invisible
Text" is
Listing Keywords
at the bottom of
your page
(usually in the
same color font
as the
background)
Putting lists of
keywords in
white text on a
white background
in hopes of
attracting more
spiders. It’s
considered spam,
and you
shouldn’t do it.
This has been a
widely spread
phenomenon
especially in
the porn
industry. Search
engines quickly
caught onto this
trick and even
though it still
works as a
method it is not
as strong of a
technique as it
used to be. Once
again I will
state that not
one of these
methods in
itself will
bring you
perfect search
engine rankings
but a
combination of
several tactics.
Here is my
suggested
To Do List
with a
recommended
timeline
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1 |
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2 |
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3 |
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5 |
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6 |
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7 |
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8 |
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9 |
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10 |
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checker, outbound link,
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11 |
online advertising
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underdelivery |
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12 |
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engine optimization, search
engine submission, search spy,
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13 |
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directories
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14 |
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16 |
Link Popularity
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17 |
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Web site usability |
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18 |
email marketing
Web site usability |
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19 |
Banner Ads
Web site usability |
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20 |
web design and Internet
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Web site usability |
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