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The copy on your page is also very important in order to achieve better search engine listings. Actually, it is very close to being as important as your title tag so make sure you keep reading! By 'copy' we mean the actual text that a visitor to your site would read.

What are your
customers searching for?

Optimize your page text for the wrong keywords and all your efforts will be wasted.

Our keyword research tool can tell you the exact words they are using in the search engines.

Don't guess -- know what they are searching for.

Did you know that just like a visitor to your site would read the copy on your page to figure out what you have to offer, the search engines do too? And what do you think the search engines are looking for when they 'read' your page copy? Keyword phrases, of course!

Page text tips:

For best results we recommend that each page you submit has at least 200 words of copy on it. There is some cases where this much text can be difficult to put on a page, but the search engines really like it so you should do your best to increase the amount of copy where you can.
This text should include your most important keyword phrases, but should remain logical & readable.
Be sure to use those phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during the optimization process.
Add additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.
Don't ignore this tip! Seriously, optimizing your page copy is one of the most important things you could possibly do to improve your listings in the search engines. So, make sure you have plenty of it even if you need to redesign your site to work it in!

Optimizing Your Meta Tags

Meta tags were originally created to help search engines find out important information about your page that they might have had difficulty determining otherwise. For example, related keywords or a description of the page itself.

Many people incorrectly believe that good meta tags are all that is needed to achieve good listings in the search engines, which is entirely incorrect. While meta tags are usually always part of a well optimized page they are not the be all and end all of optimizing your pages. In the early days of the web people were able to get great listings from optimizing just their meta tags, but the increasing competition for good search engine listings eventually led to many people spamming the search engines with keyword stuffed meta tags. The result is that the engines have changed what they look at when they rank a web page.

The search engines now usually look at a combination of several the to determine your listings, not just your metas - some don't even look at them at all! What this means is that your page should have a combination of all our tips implemented on your page - not just meta tags. That being said, there are two meta tags that can help your search engine listings - meta keywords & meta description.

What they look like:

Description Meta:
<META NAME="description" content="This would be your description of what is on your page. Your most important keyword phrases should appear in this description.">

Keywords Meta:
<META NAME="keywords" content="keywords phrase 1, keyword phrase 2, keyword phrase 3, etc.">

Where they belong:

The correct placement for both meta tags is between the <HEAD> and </HEAD> tags within the HTML the makes up your page. Their order does not really matter, but most people usually place the description first then the keywords meta.

Tag limits:

We recommend that your Keywords Meta not exceed 1024 characters including spaces.
We recommend that your Description Meta tag not exceed 250 characters including spaces.

Meta description tips:

Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.
Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy.
Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description.

Meta keywords tips:

Aside from what we mention in the other tips below you should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy are likely to not have enough prominence to help your listings for that phrase.
Don't forget plurals. For example, a travel site might have both "caribbean vacation" and "caribbean vacations" in their keyword meta tag to make sure they show up in both searches.
If you know of a common misspelling of a popular keyword that could be used to find your site you should enter it in your keywords meta tag. For example, a travel site might use "caribean " in their keyword meta since it is a common misspelling for "caribbean".
Watch out for repeats! You want to include your most important phrases, but when doing so it can be difficult not to repeat one word many times. For example, "caribbean vacation" and "caribbean vacations" are two different phrases, but the word "caribbean" appears twice. This is okay to do in order to make sure you get the phrases you need in there, but becareful not to repeat any one word excessively. There in no actual limit, but we recommend that no one word be repeated in the keyword meta more than 5 times.
If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta.

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