Grocery stores and department stores are
designed in a very similar way to one
another. The idea is to push or force
the shopper past certain items. The
internets main intelligence comes from
search engines. As they try to archive
all of the information about your site
and make it quickly accessible to
others. This process unfortunately has
many flaws that leave out much of your
important information, while allowing
less relevant sites to find their way
above you in search engines. This is
about to change as many of the leading
search engines strive to crawl all of
the content on each page of every
website.
The internet works because of links. For
example if you have a website and have
not told anyone about it and have not
submitted to any search engines or
promoted it with link exchanges than you
will not be found. Plain and simple, if
you have no links to your site it will
fail. I stated this information to make
a point. The internet survives due to
linking each other. If you find a
website that you enjoy and that you
believe will be interesting to your
audience, go ahead and link them to your
site.
On websites specifically e-commerce
sites you can find a lot more structure.
Search engines, drop down box's, and
categorized menus can help navigate you
efficiently through their site while
trying to suggest products that others
bought. The grocery store example is
more accurately depicted through this
analogy. |
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1 |
advertising metrics
click-through, click-through
rate (CTR), conversion rate,
cost-per-click (CPC),
cost-per-action (CPA), CPM,
customer acquisition costs, hit,
hybrid model, impressions, page
view, pay per click (PPC), pay
per lead (PPL), pay per sale
(PPS), site stickiness, surround
session, unique visitors, Web
site traffic |
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2 |
advertising specifications
banner ad, beyond the banner,
button ad, HTML banner,
interstitials, pop-up ad,
pop-under ad, rectangle ad, rich
media, skyscraper ad, text ad,
vertical banner |
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3 |
affiliate marketing
affiliate, affiliate directory,
affiliate forum, affiliate
fraud, affiliate marketing,
affiliate merchant, affiliate
network, affiliate software,
exclusivity, payment threshold,
return days, super affiliate,
two-tier affiliate program |
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4 |
business and ebusiness
application service provider,
B2C, B2B, disintermediation,
guerilla marketing, free,
first-mover advantage,
interactive agency, marketing,
marketing plan, network effect |
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5 |
community and etiquette
blog, forum, moderator,
netiquette |
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6 |
controversial marketing
ad blocking, banner blindness,
buzzword, cookie, email spam,
FFA, incentivized traffic,
mousetrapping, opt-out,
pagejacking, spam, search engine
spam, trick banner |
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7 |
domain names
domain name, long domain name,
whois |
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8 |
email marketing
email, email marketing, ezine,
ezine directory, HTML email,
opt-in email, pass-along rate,
permission marketing, sig file,
viral marketing |
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9 |
free web site promotion
barter, banner exchange, button
exchange, text link exchange,
Web ring, Web site award |
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10 |
linking strategy
deep linking, inbound link, link
checker, outbound link,
reciprocal links |
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11 |
online advertising
advertising network, caching,
frequency cap, house ads,
keyword marketing, rate card,
rep firm, run-of-site (ROS),
run-of-network (RON), self-serve
advertising, sponsorship,
underdelivery |
|
12 |
search engine optimization
description tag, doorway page,
doorway domain, invisible Web,
keyword, keyword density,
keyword research, keywords tag,
link popularity, link text, log
file, manual submission, meta
tag generator, meta tags, pay
per click search engine, search
engine optimization, search
engine submission, search spy,
title tag, top 10, URL,
volunteer directory |
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13 |
search engines and
directories
search engine, metasearch
engine, portal, Web directory |
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14 |
web design and marketing
above the fold, ad space, ALT
tag, animated GIF, bookmark,
cascading style sheets (CSS),
favicon, Flash, frames, home
page, JavaScript, linkrot,
navigation, shopping cart, site
search, splash page, Web
browser, Web design, Web site
usability |
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15 |
Columbia SC
We help International clients
North, South, East or West,
designed to cater to cities like
Lexington, Irmo, Orangeburg,
Camden, Summit, and surrounding
areas. Also Fond du lac aka
Fonddulac, WI South Carolina
Southcarolina, Bend, Indiana
Oshkosh Rosendale, Brandon WI &
more |
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16 |
Link Popularity
Web site usability |
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17 |
Guerilla Marketing
Web site usability |
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18 |
email marketing
Web site usability |
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19 |
Banner Ads
Web site usability |
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20 |
web design and Internet
marketing
Web site usability |
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