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Many people think that making profitable
websites is similar to gambling a Vegas
Casino, either you are lucky and Win or
you loose. Depending on the amount you
put into your business the amount you
loose could be very substantial. But
their is more to the process than luck.
If you study the similarity and
differences that online business have
you will see a familiar ecommerce store
with a title product photo, small
description, and of course the price.
One of the major flaws in this system is
information. Even if someone is
interested in your item they will
navigate away from your site just to
find information. I suggest that in
addition the the typical eStore you also
make information very accessible. You
may wonder what type of information
could be useful? The answer is
limitless. For example if you are
selling a hat you may want to give the
dimensions, and even compare the color
to an object like a flower. You may also
want to incorporate the item with a
personal touch, one way of doing this is
connecting the product to a emotion, you
may state "this hat is almost identical
to the had Will Smith wore in September
04 when he visited the Bahamas."
(Naturally you need to have correct
information) This gives your customer a
feeling of warmth and desire to purchase
the product not just because they like
the product but because you were able to
connect them to the product on a
personal level. |
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1 |
advertising metrics
click-through, click-through
rate (CTR), conversion rate,
cost-per-click (CPC),
cost-per-action (CPA), CPM,
customer acquisition costs, hit,
hybrid model, impressions, page
view, pay per click (PPC), pay
per lead (PPL), pay per sale
(PPS), site stickiness, surround
session, unique visitors, Web
site traffic |
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2 |
advertising specifications
banner ad, beyond the banner,
button ad, HTML banner,
interstitials, pop-up ad,
pop-under ad, rectangle ad, rich
media, skyscraper ad, text ad,
vertical banner |
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3 |
affiliate marketing
affiliate, affiliate directory,
affiliate forum, affiliate
fraud, affiliate marketing,
affiliate merchant, affiliate
network, affiliate software,
exclusivity, payment threshold,
return days, super affiliate,
two-tier affiliate program |
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4 |
business and ebusiness
application service provider,
B2C, B2B, disintermediation,
guerilla marketing, free,
first-mover advantage,
interactive agency, marketing,
marketing plan, network effect |
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5 |
community and etiquette
blog, forum, moderator,
netiquette |
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6 |
controversial marketing
ad blocking, banner blindness,
buzzword, cookie, email spam,
FFA, incentivized traffic,
mousetrapping, opt-out,
pagejacking, spam, search engine
spam, trick banner |
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7 |
domain names
domain name, long domain name,
whois |
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8 |
email marketing
email, email marketing, ezine,
ezine directory, HTML email,
opt-in email, pass-along rate,
permission marketing, sig file,
viral marketing |
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9 |
free web site promotion
barter, banner exchange, button
exchange, text link exchange,
Web ring, Web site award |
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10 |
linking strategy
deep linking, inbound link, link
checker, outbound link,
reciprocal links |
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11 |
online advertising
advertising network, caching,
frequency cap, house ads,
keyword marketing, rate card,
rep firm, run-of-site (ROS),
run-of-network (RON), self-serve
advertising, sponsorship,
underdelivery |
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12 |
search engine optimization
description tag, doorway page,
doorway domain, invisible Web,
keyword, keyword density,
keyword research, keywords tag,
link popularity, link text, log
file, manual submission, meta
tag generator, meta tags, pay
per click search engine, search
engine optimization, search
engine submission, search spy,
title tag, top 10, URL,
volunteer directory |
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13 |
search engines and
directories
search engine, metasearch
engine, portal, Web directory |
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14 |
web design and marketing
above the fold, ad space, ALT
tag, animated GIF, bookmark,
cascading style sheets (CSS),
favicon, Flash, frames, home
page, JavaScript, linkrot,
navigation, shopping cart, site
search, splash page, Web
browser, Web design, Web site
usability |
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15 |
Columbia SC
We help International clients
North, South, East or West,
designed to cater to cities like
Lexington, Irmo, Orangeburg,
Camden, Summit, and surrounding
areas. Also Fond du lac aka
Fonddulac, WI South Carolina
Southcarolina, Bend, Indiana
Oshkosh Rosendale, Brandon WI &
more |
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16 |
Link Popularity
Web site usability |
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17 |
Guerilla Marketing
Web site usability |
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18 |
email marketing
Web site usability |
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19 |
Banner Ads
Web site usability |
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20 |
web design and Internet
marketing
Web site usability |
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