|
StJohn Productions has been created for
the everyday company, by
professional
Internet Marketing Specialist. Starting
humbly SJP has transformed into a well
established online business of Web
designers Web Masters, "Search Engine
Optimization" Experts, and "Search
Engine Marketing" Specialist. We had no
idea when we started this site that it
would grow to this extent. St John
Productions shows detailed documentation
for this "ultimate niche" as a
"Marketing Consultant" but anyhow here I
am. In this site you will find several
marketing tactics, tips, tricks, and
ideas. Large companies and many sites
that are at the top of the "search
engines" use my tactics so why shouldn't
you? I would like to share with you the
marketing ideas that work as well as the
most common errors "new website owners"
make.
|
|
Internet Marketing has changed
the faces on the internet. Internet
Promoting has great qualities, it can
bring a
online business that is run from
a garage with no chance of survival and
bring it to the forefront when searched
for specified keywords on the net. |
|
Lets say that
you now have a great, fast-loading, easy
to navigate website. Now what?? Sit
back and watch the traffic roll in??
Not likely!! You will need a firm
that understands website promotion, and
search engine positioning and ranking.
Most new website owners have the
mistaken impression that by having a
website they will get to advertise to
200 Million+ people worldwide just for
hosting fees! However, they usually
forget to ask themselves is,
"how will these 200+ million people
find MY web site??"
|
|
The point to having a website is to
DRIVE TRAFFIC TO IT!! Otherwise, it's
just a billboard on a deserted
highway.
The fact is, that in most cases, a
website could sit there for years
without bringing you a single customer -
unless you
vigorously promote your website.
Yes, your website is available for 200+
million people worldwide to view. But,
how will they know of its existence if
you do not promote it?
A website is a wonderful
marketing tool.
However, to make it work for you, you
must stop thinking of it as "free
advertising", you must promote your
website.
First and foremost, you
MUST promote your
website by registering your site with
the major search engines and directories.
For instance, Alta Vista and Excite are
search engines and Yahoo is a
directory. Varying traffic statistics
show that roughly 85% of all of your
traffic will originate from search
engines and directories. It is a simple
task to register with the search engines
to get your site listed but quite
another to get top "rankings" or
"ratings". However, the web is
ever-changing. Search engines are
constantly, almost weekly, changing the
methods used to "rank" or "rate" a site
in order to be listed.
Internet marketing
specialist are
aware of those changes in order to get
its clients search engine position and
"rank" hence,
TRAFFIC to your site.
|
|
|
|
1 |
advertising metrics
click-through, click-through
rate (CTR), conversion rate,
cost-per-click (CPC),
cost-per-action (CPA), CPM,
customer acquisition costs, hit,
hybrid model, impressions, page
view, pay per click (PPC), pay
per lead (PPL), pay per sale
(PPS), site stickiness, surround
session, unique visitors, Web
site traffic |
|
2 |
advertising specifications
banner ad, beyond the banner,
button ad, HTML banner,
interstitials, pop-up ad,
pop-under ad, rectangle ad, rich
media, skyscraper ad, text ad,
vertical banner |
|
3 |
affiliate marketing
affiliate, affiliate directory,
affiliate forum, affiliate
fraud, affiliate marketing,
affiliate merchant, affiliate
network, affiliate software,
exclusivity, payment threshold,
return days, super affiliate,
two-tier affiliate program |
|
4 |
business and ebusiness
application service provider,
B2C, B2B, disintermediation,
guerilla marketing, free,
first-mover advantage,
interactive agency, marketing,
marketing plan, network effect |
|
5 |
community and etiquette
blog, forum, moderator,
netiquette |
|
6 |
controversial marketing
ad blocking, banner blindness,
buzzword, cookie, email spam,
FFA, incentivized traffic,
mousetrapping, opt-out,
pagejacking, spam, search engine
spam, trick banner |
|
7 |
domain names
domain name, long domain name,
whois |
|
8 |
email marketing
email, email marketing, ezine,
ezine directory, HTML email,
opt-in email, pass-along rate,
permission marketing, sig file,
viral marketing |
|
9 |
free web site promotion
barter, banner exchange, button
exchange, text link exchange,
Web ring, Web site award |
|
10 |
linking strategy
deep linking, inbound link, link
checker, outbound link,
reciprocal links |
|
11 |
online advertising
advertising network, caching,
frequency cap, house ads,
keyword marketing, rate card,
rep firm, run-of-site (ROS),
run-of-network (RON), self-serve
advertising, sponsorship,
underdelivery |
|
12 |
search engine optimization
description tag, doorway page,
doorway domain, invisible Web,
keyword, keyword density,
keyword research, keywords tag,
link popularity, link text, log
file, manual submission, meta
tag generator, meta tags, pay
per click search engine, search
engine optimization, search
engine submission, search spy,
title tag, top 10, URL,
volunteer directory |
|
13 |
search engines and
directories
search engine, metasearch
engine, portal, Web directory |
|
14 |
web design and marketing
above the fold, ad space, ALT
tag, animated GIF, bookmark,
cascading style sheets (CSS),
favicon, Flash, frames, home
page, JavaScript, linkrot,
navigation, shopping cart, site
search, splash page, Web
browser, Web design, Web site
usability |
|
15 |
Columbia SC
We help International clients
North, South, East or West,
designed to cater to cities like
Lexington, Irmo, Orangeburg,
Camden, Summit, and surrounding
areas. Also Fond du lac aka
Fonddulac, WI South Carolina
Southcarolina, Bend, Indiana
Oshkosh Rosendale, Brandon WI &
more |
|
16 |
Link Popularity
Websites that
link to your site is critical,
if you plan on surviving on the
internet it is a must! |
|
17 |
Guerilla Marketing
Back to the
basics, amazing strategies that
still take the world by storm. |
|
18 |
email marketing
NO SPAM!!
email marketing is sending out
bulk emails to individuals who
request to find out more
information or opt-in |
|
19 |
Banner Ads
Banner ads
are still effective, eye
catching images that bring your
audience closer to you and your
products. |
|
20 |
web design and Internet
marketing
If you are
looking to get the job done
quickly and correctly than
STJOHN PRODUCTIONS CAN HELP!! |
|
|
